During 2024 James S was a familiar face to Dell Technology employees and customers online as host of Dell Drive, whilst also indulging in his passion for sport by hosting Formula 1 and Formula E events internationally, as well as matchday hosting for his beloved Charlton Athletic FC.

Across his career, he has produced high-end content for the likes of Vodafone, Puma, and Goal since making his TV debut back in 2007 as a red carpet film reporter – and after charming the likes of Will Smith and Idris Elba in Leicester Square, he was shortlisted for the 2008 Channel 4 New Talent Award. In 2010, James began producing the international entertainment segment AFROBUZZ – responsible for the show from concept to realisation, he secured exclusive coverage of A-List events such as WIRELESS and the MOBO TOUR, interviewing the likes of Alicia Keys, Kevin Hart and more…

Another milestone, James’ versatility meant he was one of the original UK broadcast presenters for Disney JNR, which in-turn has led to a shed-load of youth engagement initiatives with the most recent being ITN Productions work for National Geographic.