Well, sort of… they don’t have to be a total stranger to qualify with HSBC’s “Home Bae”!
Young people are finding it increasingly difficult to own a home of their own. Our young female presenter Emma-Louise went speed dating with other young people to see if a mortgage buddy would be the answer.
‘Home Bae’, the HSBC first time home buyers initiative.
HSBC has developed the term “Home Bae” to define “the perfect person who might just make your home buying dream a reality”
The “Home bae” is a social event is designed to match potential homebuyers who are struggling to get on the property ladder.
For many millennials delaying buying cars and homes is the only practical option. Brands are striving to dispel the adultness and weight of such purchases by creating experiences focused on fun and entertainment.
Now ‘speed dating’ is meeting ‘home buying’ in a unique event hosted by HSBC. It brings together people interested in co-buying a property in London.
This HSBC home buyers ‘matchmaking’ event is called ‘Home Bae’. It’s a free event offering “cocktails, canapés—and co-ownership conversations. Being in exactly the right demography Emma Louise was the perfect person to go and chat to prospective buyers.
Targeting first-time home buyers is a smart move by HSBC, one of the largest banking and financial services organisations in the world. it has around 7,500 offices in over 80 countries.
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